Imagine cameras that snap photos of your car when you are driving at or under the speed limit. For your safe driving, you are entered into a lottery to win a portion of the money from fines paid by speeders.
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Instead of using technology to penalize people, use it to reward proper behavior.
This exact idea was tested in Sweden with great success. It's an example of "gamification," considered the next wave of social engagement and Internet technology.
Gamification is the process of using game thinking and game mechanics to engage users and solve problems.
Instead of being structured around punishment and negativity, the speed-camera lottery is all about positive reinforcement. If you drive the speed limit, or under it, you may win some money.
Game Theory stands on four pillars of what organizational development professionals term as SAPS, which stands for status, access, power and stuff. It turns out that cash isn't that good of a reward. Status is a fantastic motivator for getting people to behave in new ways.
The theory of gamification is actually based on trends in technology and society over the past 25 to 30 years, It's coming into fashion now because business, academia and social media marketers are looking for new answers to some very, very serious and intractable problems, both in business and society."
The same kind of intractable problems now facing local government such as prompt payment of taxes, rewards instead of fines and rewarding people to recycle and behave in ways that benefit their own local communities.
