Branded content creation
We’ve assembled a team of award-winning editors, journalists and designers passionately committed to connecting and engaging with their audiences. These same top-flight professionals create branded content for Empowered Custom Publishing can create targeted content for our Custom Publishing’s clients that is a clear cut above – across both traditional and interactive channels. And that involves and immerses your consumers in a rich, activating branded experience.

Product development and marketing
Empowered Custom Publishing has equally strong expertise in developing content-based products that work for consumers, for advertisers, and work for our custom communications clients. From consumer insights…to core communications strategy and platform development…to editorial and design development…to program implementation and ROI measurement… Empowered Custom Publishing delivers.

Database management/marketing
The Empowered Custom Publishing Consumer Marketing Database contains thousands of consumer and business files. It is a uniquely powerful tool for custom publishing programs – enabling discrete communications to discrete audience segments. Empowered Custom Publishing’s database marketing team provides the sophisticated expertise in database analysis and predictive modeling/segmentation that turns this tool into a significant competitive advantage.

Web/interactive
Empowered Custom Publishing Web sites and e-newsletters (including content-based, promotion-oriented and commerce sites) are leaders in their categories. As an Empowered Custom Publishing client, you can take advantage of our extensive content development, design, programming and implementation capabilities.

Circulation
Our circulation experts become your circulation experts, lending their specialized expertise to your program. It’s the same expertise that enables Empowered Custom Publishing to develop market-leading circulations for many of its own publications and drives Empowered Custom Publishing’s growth.

Distribution
From the newsstand to retail outlets such as bookstores, supermarkets, mass merchants and specialty stores, Empowered Custom Publishing has unparalleled capabilities in magazine distribution, including a direct sales force to support your special needs.

Research
Empowered Custom Publishing gives you access to a full-service market research organization helping to inform your strategy, clarify your audience, optimize content and prove/improve performance. Our own in-house research library – unique in the industry – provides an unmatched competitive edge. Empowered Custom Publishing research also supports our ROI modeling and helps drive content development and approval.

Printing/manufacturing
From magazines to books to every form of printed communication, Empowered Custom Publishing combines superior quality with pricing efficiency and economies of scale.
 
Advertising sales
If paid advertising is part of your custom communications equation, Empowered Custom Publishing can strategize, staff and manage an expert ad sales organization to drive revenue and ROI.

P&L management
Empowered Custom Publishing custom publications and integrated communications programs are designed from the outset with high-levels of accountability. As your partner, we develop ROI models and optimize them over time – and manage your program’s P&L statements accordingly.

Training
On-line, interactive training is becoming the norm for many companies. Let us take your content and create more effective solutions or let us develop a program that is tailored to your specific needs.